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Paul Rodriguez

Solutions Architect / Sales Engineer / Developer Evangelist

I work at the intersection of technology, communication, and trust.

My background spans frontend engineering, solution architecture, enterprise platforms, and hands-on delivery, but the roles that fit me best are Solutions Architect, Sales Engineer, and Developer Evangelist. I do my best work when I’m helping people make sense of complex technical ideas, leading discovery conversations, and turning unclear requirements into plans teams can actually execute.

A lot of my work sits between clients, stakeholders, and engineering teams. I’m comfortable leading presentations, answering live questions, shaping demos, and helping technical conversations become more concrete and useful. That mix of technical depth and communication is a big part of what I bring.

My experience includes APIs and integrations, technical discovery, enterprise application design, and client-facing delivery. Recent work includes financial and insurance platforms, investor onboarding systems, digital purchase flows, and other high-trust workflows where usability, compliance, and operational reality all have to line up.

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Skills
Solution ArchitectureTechnical DiscoveryEnterprise PlatformsSalesforceAWSAPI IntegrationsReactNext.js
TypeScriptGSAPAccessibilityClient WorkshopsStakeholder AlignmentPre-SalesInformation ArchitectureDesign Systems
Solution ArchitectureTechnical DiscoveryEnterprise PlatformsAPI IntegrationsSalesforceAWSReactNext.jsTypeScriptGSAPAccessibilityPre-SalesClient WorkshopsStakeholder AlignmentDesign SystemsInformation Architecture
Career

Experience

A mix of architecture, solution design, technical delivery, and client-facing work across enterprise platforms, agency environments, and founder-led projects.

Lead technical discovery and solution architecture for financial services and insurance platforms, helping clients turn complex requirements into secure, production-ready applications.

  • ●Define implementation strategy, API integrations, and workflow architecture with clients, Application Engineers, and delivery teams.
  • ●Support public-facing annuity purchase flows tied to $8M+ in annuity investments, including identity checks, beneficiary workflows, funding, summary, and e-signature.
  • ●Architect integrations across identity verification, onboarding, and financial platform systems to support secure application and purchase journeys.
  • ●Support private-fund investor onboarding across 24 fund workflows facilitating $16M+ in investment activity, including subscription documents, legal review, signing, and final packet generation.
  • ●Improve platform readiness through solutions like Save as ZIP and cloud-based upload handling for file-size and timeout constraints.

Modernized enterprise SaaS platforms and digital products for global law firms, improving scalability, maintainability, and delivery speed.

  • ●Re-architected a multi-tenant platform, improving scalability by 35% and creating a stronger foundation for long-term growth.
  • ●Increased annual project output by 250% through platform upgrades and reusable component architecture.
  • ●Reduced technical debt by 30% and mentored a distributed team of 10 engineers across active delivery work.

Lead discovery, architecture, and delivery for small businesses and founder-led teams that need practical technical direction and hands-on execution.

  • ●Translate early client conversations into websites, applications, and digital systems that are actually scoped, buildable, and useful.
  • ●Own the full arc from positioning and UX through engineering and launch, which keeps strategy tied to execution.
  • ●Help clients move from vague requirements to clear decisions without burying the work in process.

Led technical delivery for DISH e-commerce experiences, campaign launches, and high-traffic retail initiatives where performance and conversion mattered.

  • ●Helped drive a 164% year-over-year sales increase during a major Black Friday / Cyber Monday redesign.
  • ●Built a custom Shopify component ecosystem that supported a 20% increase in new business acquisitions.
  • ●Engineered and optimized DCO HTML5 banners that contributed to a 200% conversion increase.

Delivered client design, WordPress development, and digital production work across web and print engagements.

  • ●Improved WordPress site performance by 25% and developed large-format event graphics that increased brand visibility.

Handled WordPress, e-commerce, and brand-supporting digital work across agency client projects.

  • ●Developed and deployed WordPress and e-commerce websites while creating logos and marketing materials for client brands.

Worked across web development, design, and creative production for client campaigns, combining digital, branding, and marketing execution.

  • ●Helped redesign The Bedding Experts logo, ads, TV commercials, and PHP e-commerce website during one of the company’s strongest sales quarters in two years.
Education
  • Full-Stack Web Development Immersive — Galvanize (Feb 2018)
  • BFA, Graphic Design — University of Illinois
Certifications
  • Certified Salesforce Administrator — Jun 2024
  • Certified Salesforce Developer — Jun 2024
References

“Paul is one of those people who can untangle complexity fast and then explain it in a way everybody can act on.”

Eric Ma
Eric Ma
Product and technology leader

“His mix of design sense and technical rigor makes him unusually effective in real delivery environments.”

Robert Algeri
Robert Algeri
Creative and digital leader

“Paul consistently brings calm, clarity, and follow-through to the kinds of projects that usually drift.”

Jon Traister
Jon Traister
Client and collaborator

“He does not just build things well. He helps teams make better decisions while they are building.”

Chris Hegg
Chris Hegg
Creative and product collaborator

“A steady hand, sharp instincts, and zero drama -- that combination is rare.”

Jamie H. Phillips
Jamie H. Phillips
Creative director